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  • Writer's pictureBarbara Goodman

Creating Better Customer Experiences with VR: The Role of Virtual Reality in Hospitality

The technology behind virtual reality (VR) has seen significant advancement in the past few years. Many businesses are beginning to recognize its prospects for creating immersive experiences. The hotel business is one example of an industry that has adopted virtual reality (VR). Using VR technology, hotels and resorts can offer guests a unique and unforgettable experience that sets them apart from their rivals.

Use of VR in Hospitality

Virtual reality (VR) has many potential applications within the hospitality sector. The following are some examples:

Virtual Tours

Virtual tours are one of the most common applications of virtual reality in the hospitality business. Hotels and resorts can use virtual reality to create virtual tours that allow customers to visit different spaces of the property. Customers can take the tour using VR headsets, providing a more immersive experience. Moreover, customers can enjoy the hotel or resort from the ease of their residence, viewing all of the property's attractions and facilities without visiting it.

Marriott Hotels and Resorts developed the "VRoom Service," which allows customers to order a VR headset for their room and take a virtual tour of the hotel and nearby attractions. Hilton Hotels also provides a virtual reality tour of its facilities, allowing guests to explore various locales such as the Maldives, Hawaii, and Rome.

Room Customization

Virtual reality can be used to simulate many sorts of rooms and allow clients to personalize their space based on their choices. Customers, for example, can select the type of bedding, color palette, and even the artwork on the walls. Customers can personalize their rooms before they arrive, ensuring their vacation is more pleasant and memorable.

The Ritz-Carlton Hotel Corporation utilizes virtual reality technology to allow visitors to envision and personalize their accommodations before arriving. Visitors can experiment with numerous room layouts, color schemes, and furniture options by wearing VR headsets. This allows guests to personalize their rooms, making their stay more relaxing and entertaining.

Experiential Dining

Virtual reality can be utilized to improve the eating experience at hotels and resorts. Restaurants can create virtual eating experiences that allow customers to dine in various locales or themes, such as a virtual undersea dining experience. Customers will get a unique and memorable eating experience as a result.

The Marriott Marquis Washington, DC features a VR dining experience named "The VR Dine-In Theater." Visitors wear virtual reality headsets and are transported to various locales, such as a table in the middle of the sea or a wilderness setting. A four-course meal is served alongside VR entertainment as part of the experience.

Virtual Events

Resorts and hotel chains can use virtual reality to offer virtual events that give participants an immersive experience nearly as good as going in person. Hotels and resorts can use VR to host virtual events such as weddings and seminars. This is particularly important during a pandemic when in-person gatherings are limited.

The W Bellevue Hotel in Seattle has established a virtual event area named "Virtual Studios." The site features a 360-degree camera that photographs the event in real-time, allowing guests to feel as though they are physically present even if they are not. This enables resorts and hotel establishments to host events without being constrained by space or safety issues.


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