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  • Writer's pictureAnton Juan

Exploring Destinations with a Digital Twist: The Rise of Augmented Reality Travel

The world of travel and tourism is undergoing a digital revolution, and augmented reality (AR) is at the forefront of this transformation. What once seemed like a concept confined to science fiction is now becoming an integral part of the globetrotter's experience. Augmented reality travel is not just a passing trend; it's reshaping the journey of discovery by providing rich, interactive, and personalized experiences.


Augmented Reality Travel Real-World Examples


Enhanced Navigation

Augmented Reality (AR) is radically changing the way we travel and navigate, serving as a crucial component of the innovative experiences Google Maps offers. With features such as Live View and Lens in Maps, Google Maps uses AR technology to enhance user orientation in unfamiliar environments. Live View uses AR to overlay directions onto the real world, enabling users to visualize their route and each turn before they embark on their journey. Meanwhile, Lens in Maps (formerly known as Search with Live View) utilizes AI and AR to provide instant information about nearby amenities such as ATMs, restaurants, and stores when the user lifts their phone. These AI-enabled, AR-powered features are instrumental in delivering a seamless and immersive user experience, transforming traditional map-reading into an interactive, real-time navigation tool that significantly elevates the travel experience.


Google Expands Immersive View for Maps App I CNET Highlights


Interactive Museums and Heritage Sites

The Smithsonian Institution's mobile app leverages AR to bring historical events and figures to life. Visitors can experience a virtual Apollo 11 command module or see a life-sized 3D Neil Armstrong on the moon, offering a blend of education and entertainment.


Engaging Accommodation Previews

Platforms like Booking.com have experimented with AR to give potential guests a glimpse of hotel amenities. With AR, users can scan their surroundings and find hotels with available rooms highlighted in real time within their field of view, simplifying the booking process.


City Art Campaigns

Tripadvisor, in partnership with the San Diego Tourism Authority and The Shipyard agency, has launched an AR-powered art campaign, "The Sunny Side of Things." Managed by Tripadvisor's in-house agency, Wanderlab, the campaign blends physical and digital experiences through interactive murals in New York City, Chicago, and Los Angeles. The murals host integrated QR codes, revealing animated AR content and GIFs for sharing on social media. The month-long initiative, from April 3 to April 30, demonstrates the innovative use of mobile technology in marketing to reignite the travel industry, presenting a fresh chapter of AR-enhanced tourism.


The Sunny Side of Things I Tripadvisor for Business


Exploring a City Destination

Implementing Augmented Reality (AR) in exploring destination, the Singapore Tourism Board (STB) and Google are redefining travel experiences by integrating AR into Singapore's tourist attractions. As a part of Google’s ARCore Early Access Program, STB is the first-ever tourism partner worldwide, heralding a new era of immersive tourism experiences. The STB and Google's ARCore have launched two AR experiences in the Visit Singapore app, offering enhanced, interactive exploration of Singapore’s iconic landmarks. This project signifies the move towards a hybrid future of travel, where AR enhances traditional travel experiences.


Make the world your adventure with Singapore Tourism Board I Google AR & VR



The Future of AR in Travel: What's Next?


As AR technology becomes more sophisticated and accessible, its role in travel is set to deepen. Upcoming trends include:


Hyper-Personalized Travel Experiences

Imagine an app that not only guides you through a historical district but also recommends restaurants and points of interest based on your travel history, dietary preferences, and even your mood. This level of personalization is the future of AR travel apps.


Seamless Integration with Wearable Tech

AR glasses and smartwatches will provide more discreet and intuitive ways to access information, making the integration of AR in travel a more natural and less intrusive part of the journey.


Side view of a male model wearing M53 AR glasses

Sustainable Travel Through Virtual Tourism

As awareness of our environmental impact grows, AR can offer alternative ways to experience distant locales without the carbon footprint of actual travel, contributing to sustainable tourism efforts.



Augmented reality travel is carving a path toward a new horizon of exploration. It's an opportunity for businesses to create innovative solutions that cater to the modern traveler's appetite for technology and interaction. As the technology evolves, so too will the way we experience and interact with the world. The AR travel experience is not just about seeing new places; it's about seeing them in entirely new ways. Whether you're a tech enthusiast, an avid traveler, or a professional in the travel industry, embracing AR is not just jumping on a bandwagon—it's stepping into a portal to the future of exploration.

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